e-book club

Building a site..................................................................................................... 74

 What goes  into the  site?............................................................................................. 76

 Website  Layout and Site  Map................................................................................. 77

Navigation  Structure................................................................................................. 80

What to include  in  the Main  Navigation  Controls.......................................... 83

Communicating to  your visitors with  colors,  background and text.............. 84

 Promoting the site......................................................................................... 145

Search Engine  Optimization................................................................................... 145

Lead  generation with  Link  Popularity and Analysis.......................................... 150

Reciprocal  Linking and Inward  Linking................................................................ 153

Paid  Placement Programs –  Subscribing to  keywords...................................... 154

Affiliate Programs.................................................................................................... 158

Press Releases........................................................................................................ 160

More sample info:

Autoresponders should be personalized and designed in such a way that they include the following information:

 List out benefits of joining your website.

 Compare your product or service with your competitors. Give testimonials of existing customers.
Welcome letters for new members. Thank you messages for new orders. Order confirmation.
Acknowledgement of a query or a receipt of payment from your customer. A reminder when their subscription or free access period is about to expire.